Apple

Apple declined to join the industry's C2PA provenance standard and built its own capture-first system instead. An independent security analysis by UMBC, Neal Krawetz and a co-author at the NSA found that C2PA fails all five of its own security goals and that its signed media can expire within a year, which makes Apple's refusal look better-judged than a vendor's self-serving case usually does. But the question everyone is asking these systems to settle is not the one any of them answers: provenance establishes the history of a file, and a photograph of a monitor passes every cryptographic check Apple has built.

Two weeks before WWDC, Apple's AI strategy is fully legible: own the user relationship and the hardware, outsource the intelligence. The $1 billion Gemini deal and the new Extensions framework are not signs of weakness - they are the most Apple-like move the company has made in a decade.