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By Noah Ogbi

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Amazon

No. 1

Perplexity's Agent Strategy: Blocked at the Front Door, Building Through the Back

Mar 13, 2026
Industry·Noah OgbiMar 13

A federal judge blocked Perplexity's Comet agent from Amazon's site on March 10. Two days later, the company unveiled Personal Computer, a persistent AI agent running locally on a Mac mini. The two events are not coincidental - they define the strategic dilemma at the center of the agentic web.


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